For the first time in its 68-year history, luxury furniture manufacturer Marge Carson is launching a new brand, CARSON by Marge Carson. The CARSON brand will emphasize the Marge Carson design aesthetic and quality standards in concise, curated collections at 25% to 35% lower price points.
“CARSON fills a void in the marketplace between mass-produced furniture and custom high-end furniture,” said Jim LaBarge, chief executive officer of Marge Carson. “CARSON creates a bridge for furniture shoppers at a new ‘medium high-end’ price point. This allows shoppers to have a haute couture look and finish at a tremendous value,” he said, adding that “You get the same designer look, attention to detail, handcrafted finishes and exquisite hardware of Marge Carson. The only difference is that the multiple custom options are not offered.”
The CARSON brand is designed to appeal to those who aspire to the finest hand crafted furniture and who are interested in a simplified purchase. Unlike the thousands of custom fabric, trim, finish and hardware combinations available in the Marge Carson line, the CARSON line will offer preselected luxurious correlate fabrics and carefully chosen standard finishes, trim and hardware. The company will debut CARSON in three collections of bedroom, dining room and occasional, as well as an assortment of upholstered furniture at the April High Point Market.
The collections, which are each approximately 25 pieces, include Aria, a classic European traditional assortment with French and Italian influences; Harmony, a casual contemporary collection in a warm taupe-gray finish with textural and architectural elements, and Lyric, an elegant transitional collection with a light-hearted combination of Art Deco and Mid-Century Modern influences with some artisan touches.
CARSON also includes a comprehensive upholstery program called Concierge offering eight fabric correlate presentations for two sectionals and four sofa styles in 86 and 96-inch sofa widths with three base options. Four chairs are also offered in Concierge.